The founder of Triple Co Roast is a petrolhead but the emotional attachment to motorsport alone wasn't enough to warrant partnering with a race team. His company are in the middle of renovating a new unit, so the most important thing for them this year, is generating revenue by selling more coffee.

After learning about Triple Co Roast and listening to the needs of the customer, I was able to put together a package that ticked all the boxes.

Amongst other things, it was important to the customer that the brand logo featured on the car, however I was realistic about the fact that there's no guarantee this alone would sell coffee. 

Instead, I worked with my colleague Dino and his network, to find some potential buyers for Triple Co Roast. Cafes who's business would prove lucrative with a measured return on investment. We connected these businesses and magic happened!

Meanwhile, my customer has the rest of the season to enjoy all the other benefits of being a partner in motorsport!

I curated a launch video which was put out in collaboration on the Triple Co Roast and Eden Motorsport Instagram accounts. The customer was super happy with the reach and buzz that it generated. You can watch it yourself here.